Jonas Lund Token (JLT) is a new work by Jonas Lund, in which the artist has created 100,000 shares in his artistic practice. The shares give the shareholders agency and voting power over future decisions concerning Jonas Lund’s artistic practice and the future of the Jonas Lund Token.
Each share is represented by a Jonas Lund Token, a crypto currency built on, and distributed via the Ethereum blockchain. Similar to a corporation, one share equals one vote and owners of the tokens become part of the Jonas Lund’s board of trustees and will be consulted each time a strategic decision needs to be made via the Jonas Lund Token website.
From the 100,000 shares, 10,000 Jonas Lund Tokens have been released to a selection of art professionals invited by Lund to form the initial board of trustees. 10,000 shares have been reserved for the artist and the remaining 80,000 shares will be distributed in three different phases.
In the first phase, 25,000 tokens will be available by purchasing a physical Jonas Lund Token wall based art work. In the second phase, 50,000 shares will be available via a public online ICO (initial coin offering) sale. In the third phase, the Jonas Lund Tokens will be traded on a public crypto currency marketplace and then available to anyone to trade with. During the first two phases, the price of one Jonas Lund Token is linked to the price of 1/100th of an Ethereum.
The remaining 5,000 tokens are distributed via the Jonas Lund Token bounty program, where anyone can claim tokens in exchange for specific actions, such as offering Jonas Lund a solo exhibition at an institution, or posting an image of his work to Instagram.
By creating 100,000 shares that gives each shareholder influence and agency over his artistic practice, and giving up his majority share, Lund is interested in subverting the traditional power structures that informs the contemporary art world and the process of making the correct strategic decisions for each given situation. A distributed advisory board with an incentive to further strengthen the position of the artist, as it has a direct connection to the value of the Jonas Lund Token, aims to increase the efficiency of the decision making process and make each strategic decision count.
Initial Board of Trustees
founder and director of Capacete, Rio de Janeiro
Curator Contemporary Art Frans Hals Museum, Haarlem
dealer, London/New York
artistic director, Rhizome, New York
applied research professor, WDK, Rotterdam
graphic designer, Lausanne
Director / Chief Curator, Sheila C. Johnson Design Center, Parsons School Of Design/the New School
Professor, School Of Media Studies/the New School
Adjunct Curator Of Digital Art, Whitney Museum Of American Art
Co-founder Melange, Cologne
investment banker, entrepreneur, collector, Brussels
Steve Turner, Los Angeles
CTO and curator of digital at Serpentine Gallery, London
writer/editor, New York/Berlin
co-founder Astrom / Zimmer, Zurich
and a select few that have chosen
to be anonymous to protect their interests