18 JULY - 27 AUGUST 2021

Click HERE to visit KÖNIG and the exhibition in Decentraland.
Click HERE to watch the guided tour by Jonas Lund through ON THIS DAY.

The digital solo show ON THIS DAY by Jonas Lund at KÖNIG GALERIE in Decentraland, a virtual world based on the blockchain, explores memories and influence. Jonas Lund and his animals take the digital visitors on a journey through the JONAS LUND TOKEN universe.

The visual representation of the JONAS LUND TOKEN has taken different shapes and forms since its inauguration on March 21, 2018. JONAS LUND TOKEN (JLT) is a distributed decentralized autonomous artistic practice that aims to optimize and streamline the decision-making process in art production and the strategic decisions concerning Lund’s career path. The JLT shareholders participate in the decision-making process by casting votes on proposals and through discussions on the JLT website. As the career path of Lund improves and his market value increases, so does the value of a JLT, thus allowing board members to profit through dividends and potential sales of the tokens.


Join the shareholders and participate in the distributed control over Jonas Lund’s artistic practice by completing a JLT Bounty or by investing in a JLT wall piece or a JLT NFT.


Starting with this exhibition, the profits from every JLT NFT sale will be distributed to the shareholders based on the amount of JLTs they hold. Join them for board meetings during the duration of the exhibition ON THIS DAY, experience the special features for shareholders and get exclusive access to the VIP area on the rooftop of St. Agnes in Decentraland.

A long table with 50 chairs stands in the center of the gallery space. The chairs are reserved for selected JLT shareholders, the Eames chair at the short end of the table is reserved for the artist: the chairs are free, the space is filled with animals like an elephant, a zebra, a camel, a penguin, a leopard, and a sheep. The animals patiently wait for something to happen and observe Lund walking around the table in circles. The artist constantly walks by memories that hang on the wall in the form of a JLT: seaside landscapes, seafood, and selfies. The photos are recommendations by one of Apple’s algorithms, trained to remind users of personal moments. Shareholders are offered a fraction of the artist Lund and are presented with his most precious moments from the past months of his private life to deepen the relationship.


Choose your kindred spirit, the animal you relate to and become part of the JLT community by owning a representative and symbol of the JLT universe. The elephant for example stands as a symbol of good luck, prosperity, the destroyer of evil, and the remover of obstacles.

ON THIS DAY is an incentive and opportunity to invest in Jonas Lund’s career and an invitation to remember special moments together.


Jonas Lund (*1984, Sweden) creates paintings, sculptures, photography, websites and performances that critically reflect on contemporary networked systems and power structures of control. His artistic practice involves creating systems and setting up parameters that require engagement from the viewer.

Lund earned an MA at Piet Zwart Institute, Rotterdam (2013) and a BFA at Gerrit Rietveld Academy, Amsterdam (2009). He has had solo exhibitions at The Photographers’ Gallery (2019), London; Whitechapel Art Gallery, London (2016); Steve Turner, Los Angeles (2016, 2015, 2014); Växjö Konsthall Sweden (2016); Showroom MAMA, Rotterdam (2013); and New Museum, New York (2012). He has had work included in numerous group exhibitions including Centre Pompidou, Paris; Schinkel Pavillon, Berlin; ZKM, Karlsruhe; Vienna Biennale 2019; Witte De With, Rotterdam; and the Stedelijk Museum, Amsterdam.

His work has been written about in Artforum, Frieze, Kunstforum, The New Yorker, The Guardian, Rhizome, Wired and more.

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