Press Text
Focus Group is a five-channel video installation that explores the evolution of digital stimulation patterns. Drawing from contemporary online phenomena like background videos and content loops, each screen presents a different archetype of attention-management content. From abstracted gaming motifs to endless narrative streams, the work transforms these digital attention tools into a meditation on contemporary cognition. The installation functions both as a critique and a tool - each video calibrated to provide the perfect level of background stimulation while allowing the viewer's primary attention to drift elsewhere. Through this dual function, "Focus Group" questions our relationship with digital content while simultaneously employing its psychological mechanisms.
