• The Future of Growth

    2026 video, 21:08 min
Jonas Lund The Future of Growth

The Future of Growth focuses on growth not as progress, but as a structural demand. The work explores how systems are compelled to expand, optimise, and scale regardless of consequence, and how this imperative reshapes behaviour, responsibility, and perception. Rather than presenting a single linear narrative, the video is constructed as a collection of short, loosely connected stories. Together, these fragments form a portrait of growth as an unstable condition that continually generates new pressures, dependencies, and forms of maintenance.

The Future of Growth is part of an ongoing series of AI-generated video works that examine human relationships with artificial intelligence through speculative, often satirical narratives. Each work in the series uses the most capable text-to-image, text-to-video, and text-to-audio tools available at the time of its production, functioning as a time capsule that captures a specific technological moment.

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