Hype Cycle

Hype Cycle is a series of intelligent video pieces that are continuously self-updating themselves to reflect the very moments leading up to the time that they are being viewed.

Based on a set of parameters, the video pieces are searching and searching content (images, texts, videos) from a range of online sources. These are then interwoven through and mixed with already defined material. The pieces try and isolate a certain moment in a hype cycle and how hype is created around persons, brands and emerging technologies.