For the Swedish artist Jonas Lund, however, these hard facts of art-world life become fertile sites for exploration and art-making, particularly of the data-driven and process-based style he prefers. Previous exhibitions have seen the artist building algorithms to generate novel (and, supposedly, optimally salable) sculptures, or paying assistants to make paintings according to a 300-page instruction manual, with the results judged by an expert panel that determines which should be formally recognized as a Lund original. In the first two parts of a trilogy shows at his Los Angeles gallery Steve Turner, Lund used point-of-sale contracts and GPS trackers to control and monitor the movement of his paintings across the globe at the hands of flippers.
Full article here: The Artist’s Guide to Selling Out in Style: Jonas Lund on Why He Turned His Art Into Ad Space