Return of in Unoriginal Genius at Carroll/Fletcher


Return of Investment has been re-launched as an artist proof with slightly modified terms of service for the Unoriginal Genius show at Carroll/Fletcher in London, curated by Domenico Quaranta. The piece is install facing the street as to operate fully as an advertisement board.

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Unoriginal Genius
Carroll / Fletcher Project Space, London
31 October – 22 November, 2014
Private View: 30 October, 6.30 – 8.30pm
Performance of JEG ER ENORME JæVLER by Roberto Fassone at 7:30pm

Kim Asendorf, Enrico Boccioletti, Emilie Brout & Maxime Marion, Caroline Delieutraz, Roberto Fassone, Emilie Gervais & Felix Magal, Yung Jake, Sara Ludy, Jonas Lund, Lorna Mills, Ryder Ripps, Evan Roth, Krystal South, Harm Van Den Dorpel

Curated by Domenico Quaranta

‘Unoriginal genius’ is a term coined by literary critic Marjorie Perloff and referenced by artist and poet Kenneth Goldsmith at the beginning of his book Uncreative Writing (2011). According to Perloff and Goldsmith, the romantic notion of genius is outdated. “An updated notion of genius would have to center around one’s mastery of information and its dissemination.” In a media environment that floods us with all kinds of information and data, originality and creativity do not disappear, but have to be recoded in order to turn one’s skills at filtering, selecting, archiving, reframing, and combining existing content – until now discarded as appropriation and plagiarism – into their main value. If the abundance of ready-to-use information and cultural content has become one of the defining features of our age, and copy/paste one of the main tools implemented in any digital interface, the way in which an artist deals with existing cultural material becomes one of the main parameters on which we can evaluate their work. Read more here