Annet Dekker and me spoke about The Absurdity of Art Speak, Art Worlds, and what we can learn from Big Data in a recent interview published on Furtherfield.
Jonas Lund’s artistic practice revolves around the mechanisms that constitute contemporary art production, its market and the established ‘art worlds’. Using a wide variety of media, combining software-based works with performance, installation, video, photography and sculptures, he produces works that have an underlying foundation in writing code. By approaching art world systems from a programmatic point of view, the work engages through a criticality largely informed by algorithms and ‘big data’.
It’s been just over a year since Lund began his projects that attempt to redefine the commercial art world, because according to him, ‘the art market is, compared to other markets, largely unregulated, the sales are at the whim of collectors and the price points follows an odd combination of demand, supply and peer inspired hype’. Starting with The Paintshop.biz (2012) that showed the effects of collaborative efforts and ranking algorithms, the projects moved closer and closer to reveal the mechanisms that constitute contemporary art production, its market and the creation of an established ‘art world’. Its current peak was the solo exhibition The Fear Of Missing Out, presented at MAMA in Rotterdam.