Prosume This! High Definition

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A new Prosume This is coming up this Thursday at BCC in Amsterdam, organized together with NIMK as NIMk’s final exhibition before closing their doors and joining forces with Smart Project Space Amsterdam.  Participating artists include Bea Fremderman, Julika Rudelius, Pilvi Takala, Nicolas Provost, Broersen & Lukacs, Übermorgen, Eddie D, Jonathan Monaghan, John Wood & Paul Harrisson.

13-15 DECEMBER 2012

Press Release

PROSUMETHIS! High Definition

Join us for ProsumeThis! a cultural consumption spree at the electronics shop BCC on the Bilderdijkstraat in Amsterdam.  Works from the collection of the Netherlands Media Art Institute (NIMk) and others will be displayed on all the television screens in the store.

The show opens on Thursday the 13th of December and runs until the 15th December 2012, during the regular opening hours of BCC. NIMk is in the process of closing its location at the Keizersgracht. Meanwhile, the electronics store will display video and net art that addresses some of the questions surrounding culture and commerce.

The term “High definition”, has no specific meaning other than describing a resolution that is “higher than the usual standard”. More scan lines, more pixels and more parts that make up the whole. Fetishizing quantity and equating it with quality has become an ubiquitous evaluation strategy. Technology is becoming bigger, brighter, sharper, faster. More, really is better and consequently, better is ‘more good’. Superlatives are an infinite realm. Rhetorical questions are for cowards – and consistency is the hobgoblin of small minds.

Save yourself rich! The more you spend on one side – the larger the mountain grows on the other. Make a purchase or pursue a refund! Just don’t hesitate. Get something you didn’t ask for in return. Look around or away – but don’t close your eyes.

This edition of ProsumeThis! takes place in the context of Yes we’re open, NIMk’s final exhibition, which touched upon issues of open and eventually closed systems in art and contemporary society. It was made possible thanks to the support of the Amsterdam Fund for the Arts (AFK).

Curated by Anika Schwarzlose and Jonas Lund and with thanks to BCC Amsterdam West.

Opening Hours BCC:

Monday 13:00 : 18:00, Tuesday 09:30 – 18:00, Wednesday 09:30 – 18:00, Thursday 09:30 – 18:00, Friday 09:30 – 18:00, Saturday 09:30 – 17:00.